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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 1, 2025
Revolut could soon become a full-service US bank
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Aug 1, 2025
Nano-influencers earn impressive impression, engagement rates
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Aug 1, 2025
JPMorgan-Coinbase partnership could change customers’ relationship with crypto
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Aug 1, 2025
Trump intensifies threats against pharma if drugmakers don’t lower US prices
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Aug 1, 2025
AI streamlines health report filings in Merck, McKinsey collab
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Aug 1, 2025
United tries time-sensitive travel promotions to boost cardholder bookings
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Aug 1, 2025
Klarna mulls possible September IPO
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Aug 1, 2025
Competitive conquesting gains ground among RMNs
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Jul 31, 2025
Parents prioritize value, convenience during back-to-school shopping
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Jul 31, 2025
About
Our Methodology
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Learn More →Social Network Ad Spending
Source: EMARKETER Forecast, August 2024 - September 2024
Note: Paid advertising only; includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes payments to influencers or other creators to produce sponsored content; includes branded content amplified as paid media. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content
Additional Note: Digital ad spending historical data up to 2015 is derived from Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) data. Other includes categories that fall outside of those mentioned, such as real estate, politics, non-profit, professional services, energy, manufacturing, industrial and education.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.