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Nonmobile Ad Spending Penetration: % of Total Media Ad Spending
Mobile
Source: EMARKETER Forecast, May 2026 - May 2026
Note: includes advertising that appears on desktop and laptop computers as well as CTV phones, tablets and other internet-connected devices on all formats mentioned; includes classifieds, display (banners/static display, rich media, sponsorships and video, including advertising that appears before, during or after digital video content in a video player) and search (paid listings, contextual text links and paid inclusion); *Other Asia-Pacific includes American Samoa, Armenia, Azerbaijan, Bangladesh, Bhutan, Brunei, Burma, Cambodia, Cook Islands, Fiji, French Polynesia, Guam, Kiribati, Kyrgyzstan, Laos, Macau, Maldives, Marshall Islands, Micronesia, Mongolia, Nauru, Nepal, New Caledonia, Northern Mariana Islands, North Korea, Pakistan, Palau, Papua New Guinea, Samoa, Solomon Islands, Sri Lanka, Tajikistan, Timor-Leste, Tonga, Turkmenistan, Tuvalu, Uzbekistan, Vanuatu, Wallis and Futuna
Methodology: Estimates are based on statistical analysis of data from government agencies and other research firms, macro-level economic conditions, and existing EMARKETER/Insider Intelligence forecasts