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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 15, 2025
Gen X leads global consumer spending in 2025
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Aug 15, 2025
Holiday shopping is entering a Gen Z, mobile, and AI era
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Aug 15, 2025
Banks are fighting a stablecoin loophole they say gives competitors an unfair advantage
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Aug 15, 2025
Retail promotions buoyed July sales, but inflation worries are rising
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Aug 15, 2025
How agentic AI can help banks prevent financial crime
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Aug 15, 2025
Bank marketers: Customer acquisition is just the beginning
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Aug 15, 2025
Top strategies to improve banking customer retention
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Aug 15, 2025
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Learn More →Video Ad Spending
by Industry
Source: EMARKETER Forecast, August 2024 - August 2024
Note: includes in-stream video such as those appearing before, during, or after digital video content in a video player (pre-roll, mid-roll, or post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video ads such as native, in-feed (including video ads in Facebook's News Feed and X's Promoted Posts), in-article, in-banner, and interstitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices for all formats mentioned
Additional Note: B2B digital advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.