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Events
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Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
Article |
Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
Article |
Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
Article |
Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
Article |
Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
Article |
Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
Article |
Aug 22, 2025
Pop Mart milks the Labubu craze
Article |
Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
Article |
Aug 22, 2025
The best BNPL customers are satisfied credit cardholders
Article |
Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Mobile Ad Spending
by Industry
Source: EMARKETER Forecast, August 2025 - August 2024
Note: includes ad spending on tablets; display data includes banners and ads such as Facebook's News Feed Ads and X's Promoted Posts, rich media and video on WAP sites, mobile HTML sites and embedded in-app/in-game advertising; search data includes advertising on search engines, search apps and carrier portals; messaging data includes ad placements in SMS, MMS and peer-to-peer messaging; video includes advertising that appears before, during or after digital video content in a video player
Additional Note: Mobile B2B advertising includes the advertising of products and services to businesses or other organizations for the use in production of goods, business operations and resale. It does not include advertising efforts aimed toward individual consumers.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.