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Explore our Research →The big answers: EMARKETER Daily quiz
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Aug 22, 2025
Nearly half of ad-supported TV viewing is streaming
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Aug 22, 2025
Amazon's evolution, investments raise a host of near-future questions
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Aug 22, 2025
How marketers can embrace Gen Alpha’s spending power
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Aug 22, 2025
Johnson & Johnson adds momentum to pharma’s US manufacturing surge
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Aug 22, 2025
US patients pay vastly different prices for the same healthcare procedures
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Aug 22, 2025
$10 billion Meta-Google cloud pact shows scale beats rivalry
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Aug 22, 2025
Pop Mart milks the Labubu craze
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Aug 22, 2025
Frequent phone use creates key mobile marketing opportunities
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Aug 22, 2025
The best BNPL customers are satisfied credit cardholders
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Aug 22, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Retail Industry Ad Spending
by Industry
Source: EMARKETER Forecast, August 2025 - August 2024
Note: includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices on all formats mentioned
Additional Note: B2B digital advertising includes the advertising of products and services to businesses or other organizations for use in the production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers. Retail includes apparel and accessories, home furnishings, athletics products, baby and children’s products, mail order/catalog, appliances, pet products, restaurant and bar equipment and supplies, food delivery services, hobby items such as collectibles, musical instruments, wholesalers, and general merchandise.
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.