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EMARKETER
This page is not optimized for mobile viewing.For the best experience, please log in on desktop and navigate to Forecasts.
Augmented Reality Shoppers
Virtual Reality
Virtual Reality Users
VR Headset Users
Virtual Reality Users by Age
Virtual Reality Users, by Age
Virtual Reality User Penetration, by Age
Virtual Reality User Share, by Age
Virtual Reality Users by Gender
Virtual Reality Users, by Gender
Virtual Reality User Penetration, by Gender
Virtual Reality Users by Generation
Virtual Reality Users, by Generation
Virtual Reality User Penetration, by Generation
Virtual Reality User Share, by Generation
Augmented Reality
Augmented Reality Users
Mobile Augmented Reality Users
Augmented Reality by Activity
Augmented Reality Shoppers
Social Network Augmented Reality Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- June 2024 
Note: internet users of any age who browse, research, or compare products using augmented reality, in-store or remotely, via any device at least once per month but do not necessarily make a purchase
Additional Note: Retail AR enables a shopper to interact with virtual objects and other types of digital information overlaying the real world. Examples of retail AR include in-store AR smart mirrors, virtual try-on (e.g., Nike Fit, Pinterest Try On, Sephora Virtual Artist, Snapchat Shopping Lenses), and product visualization (e.g., Amazon AR View, Ikea Place).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.
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