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See All Topics →Latest Articles
Explore our Research →Search engines reign, but social has standing in Latin America
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Jul 14, 2025
Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy
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Jul 14, 2025
Why commerce media networks have grown so quickly
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Jul 14, 2025
Levi Strauss streamlines product assortment to maximize profits amid uncertainty
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Jul 14, 2025
CTAs lead the way in email engagement tactics
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Jul 11, 2025
SNAP cuts in Trump’s “big, beautiful bill” could shake up grocery
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Jul 11, 2025
Marketers stick with TikTok Shop despite its uncertain future
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Jul 11, 2025
Faster drug approvals are possible with global price concessions, FDA chief says
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Jul 11, 2025
T-Mobile extends Starlink to rivals, creating ad paths beyond cell towers
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Jul 11, 2025
Kraft Heinz plots breakup as CPG headwinds prove too strong to handle
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Jul 11, 2025
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Our Methodology
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Learn More →Augmented Reality Users
Virtual Reality
Virtual Reality Users by Age
Virtual Reality Users by Gender
Virtual Reality Users by Generation
Augmented Reality
Augmented Reality by Activity
Source: EMARKETER Forecast, April 2025 - June 2024
Note: individuals of any age who experience augmented reality content via any device at least once per month
Additional Note: AR enables a user to interact with virtual objects and other types of digital information overlaying the real world. Examples of AR include filters of videos and photos (e.g., Snapchat Lenses), games (e.g., Pokémon Go), shopping (e.g., Ikea Place, Sephora Virtual Artist), navigation (e.g., via head-up displays), object interactions (e.g., Blippar), 3D product demos and projections via headsets (e.g., enterprise applications), and training via headsets (e.g., HoloAnatomy).
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.