Source: EMARKETER Forecast, April 2025 - April 2025
Note: individuals of any age who experience virtual reality content via headset at least once per month
Additional Note: VR immerses a user in a nonfixed, 360-degree visual environment. Examples of VR headsets include Apple Vision Pro, AuraVisor, HP Reverb, HTC Flow, HTC Vive, Meta Quest, and PlayStation VR.
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms, historical consumer adoption and buying trends, payment adoption trends, reported company data, interviews, demographic and socioeconomic factors, and macroeconomic conditions.