Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →The big answers: EMARKETER Daily quiz
Article |
Oct 28, 2025
D2C ecommerce sellers worry about tariffs, tech as holidays approach
Article |
Oct 28, 2025
AI tools reshape BFCM for retailers and consumers alike
Article |
Oct 28, 2025
National advertisers are combining local strategies with out-of-home to make deeper connections
Article |
Oct 28, 2025
Pharmaceuticals led Q3 linear TV ad spending
Article |
Oct 27, 2025
How to build an authentic brand in an always-on marketing world
Article |
Oct 27, 2025
CEO of Evolve arrested, deepening troubled fintech bank’s woes
Article |
Oct 27, 2025
As growth declines, insurers find discipline
Article |
Oct 27, 2025
As Meta touts cheaper results, marketers question paid social’s transparency
Article |
Oct 27, 2025
As grocery shoppers blur the line between aisles and apps, retail media needs to keep up
Article |
Oct 27, 2025
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →YouTube Viewers, by Generation
Ad Revenue, per User
Ad Spending per Hour, per Person
Connected TV Ad Revenue
Subscription Revenue
Among Viewers of Youtube
Users
by Sex
by Generation
Source: EMARKETER Forecast, March 2025 - October 2025
Note: individuals who watch YouTube via app or website at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; Millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; Baby boomers are individuals born between 1946 and 1964
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.