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EMARKETER
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LinkedIn Users, by Generation
Ad Revenue
LinkedIn Ad Revenues
PRO+
LinkedIn B2B Ad Revenues
LinkedIn Display Ad Revenues
Ad Revenue, per User
LinkedIn Ad Revenues, per LinkedIn User
Mobile
Mobile LinkedIn Ad Revenues
Mobile LinkedIn Display Ad Revenues
Users
LinkedIn Users
Adult LinkedIn Users
by Age
LinkedIn Users, by Age
LinkedIn User Penetration, by Age
LinkedIn User Share, by Age
by Sex
LinkedIn Users, by Sex
by Generation
LinkedIn Users, by Generation
by Race/Ethnicity
LinkedIn Users, by Race/Ethnicity
LinkedIn User Penetration, by Race/Ethnicity
LinkedIn User Share, by Race/Ethnicity
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Source & Notes
Data Table
Source: EMARKETER Forecast- May 2025 
Note: internet users of any age who use social networks via any device at least once per month; numbers may not add up to total due to rounding; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1964
Additional Note: Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing status updates, comments, photos or other content. Estimates are based on February 2016 population projections from US Census Bureau data.
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; the growth trajectory of major social networks; historical trends; internet and mobile adoption trends; and country-specific demographic and socioeconomic factors.
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