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EMARKETER
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Traditional Ad Spending
Overall
Total Media Ad Spending
by Media
Digital Ad Spending
Traditional Ad Spending
by Device
Mobile Ad Spending
Nonmobile Ad Spending
by Format
Display Ad Spending
Search Ad Spending
Social Network Ad Spending
Video Ad Spending
Other Digital Ad Spending
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Source & Notes
Data Table
Source: EMARKETER Forecast- April 2025 
Note: Includes directories, magazines, newspapers, out-of-home, radio, and TV; numbers may not add up to total due to rounding
Additional Note: Telecom includes point-to-point communications services, including telephone voice and data communications, two-way Traditional/cellular communications services and other nonvoice message communications services (e.g., email, fax); includes multichannel video providers on a subscription fee basis (e.g., broadcast TV, cable TV, satellite TV, telco/fiber operators, etc.).
Methodology: Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions; historical trends of the advertising market; historical trends of each medium in relation to other media; reported revenues from major ad publishers; estimates from other research firms; data from benchmark sources; consumer media consumption trends; consumer device usage trends; and EMARKETER interviews with executives at ad agencies, brands, media publishers and other industry leaders.
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