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Source & Notes

Data Table

Source: EMARKETER Forecast, September 2024 - June 2024

Note: mobile phone users of any age who listen to audio via mobile phone through direct download or live stream at least once per month; excludes sideloaded audio, ringtones and ringback tones

Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies; historical trends; and country-specific demographic and socioeconomic factors.

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