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EMARKETER
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TV Viewers
by Media
Digital Video Viewers
Internet Users
Magazine Readers
Newspaper Readers
Print Readers
Radio Listeners
Social Network Users
TV Viewers
by Social Network
Facebook Users
Instagram Users
X (formerly Twitter) Users
Mobile
Mobile Facebook Users
Mobile Phone Internet Users
Mobile Phone Social Network Users
Mobile Phone Users
Mobile Phone Video Viewers
Smartphone Users
Smartphone Video Viewers
Tablet Users
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Source & Notes
Data Table
Source: EMARKETER Forecast- January 2026 
Note: ages 18+ who watch live or recorded video on a television set at least once per month; includes DVR and other prerecorded video (such as video downloaded from the internet but saved locally)
Methodology: Estimates are based on the analysis of survey and traffic data from research firms and regulatory agencies, historical trends and demographic adoption trends.
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