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Note: Internet users who use social networks via any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1967

Additional Note: Internet users who use social networks via any device at least once per month; Gen Alpha are individuals born between 2013 and 2024; Gen Z are individuals born between 1997 and 2012; millennials are individuals born between 1981 and 1996; Gen X are individuals born between 1965 and 1980; baby boomers are individuals born between 1946 and 1967

Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, the growth trajectory of major social networks, historical trends, internet and mobile adoption trends, and country-specific demographic and socioeconomic factors.

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