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EMARKETER
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HBO Max Viewers
Overall
OTT Video Service Users
Subscription OTT Video Viewers
by Service Provider
OTT Video Viewers, by Provider
OTT Video Viewer Growth, by Provider
OTT Video Viewer Penetration, by Provider
by Type
Ad-Supported Video-on-Demand (AVOD) Viewers
Free Ad-Supported Streaming TV (FAST) Viewers
Digital Pay TV Viewers
Providers
Amazon Prime Video Viewers
Apple TV Viewers
Disney+ Viewers
HBO Max Viewers
Hulu Viewers
Hulu + Live TV Viewers
Netflix Viewers
Paramount+ Viewers
Peacock Viewers
Pluto TV Viewers
Samsung TV Plus Viewers
Sling TV Viewers
The Roku Channel Viewers
Tubi Viewers
YouTube Viewers
YouTube TV Viewers
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Source & Notes
Data Table
Source: EMARKETER Forecast- November 2025 
Note: individuals of any age who watch HBO Max via app or website at least once per month
Additional Note: HBO Max was formerly known as Max from 2023 to 2025
Methodology: Estimates are based on the analysis of survey and web traffic data from research firms and regulatory agencies, sales projections, historical trends, company-specific data, and demographic and socioeconomic factors.
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