Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Revolut mints £4.7 billion as it dives deeper into global markets
Starling Bank launches a Gemini-powered virtual assistant
Consumers living paycheck to paycheck see a poor financial outlook
New Balance’s expansion showcases retail's embrace of resale
Easter spending to hit record $24.9 billion amid inflationary pressures
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
AWS develops AI agents to automate sales workflows after mass layoffs
Amazon retail media marketers are laser-focused on ROI
Retail media’s offsite opportunities require measurement and careful planning
About
Worldwide Subscription OTT Users Forecast 2023
2 Billion Viewers Milestone Reached Amid Slowing Growth
Executive Summary
Even as viewer growth stagnates in North America and Western Europe, subscription OTT (sub OTT) services are still finding plenty of new viewers elsewhere. Meanwhile, the international competition between Netflix, Disney+, and Amazon Prime Video is coming into focus.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How many people will use sub OTT services worldwide in 2023 and beyond?
- What does sub OTT usage look like by country and in various regions?
- What is the outlook for the competition between Netflix, Amazon Prime Video, and Disney+ in the countries that we track?
WHAT’S IN THIS REPORT? Our latest forecast for worldwide sub OTT video service users, including breakdowns and comparisons across regions and countries. Also, our latest forecast for Netflix viewer numbers around the world and for Amazon Prime Video and Disney+ in select countries.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: Although growth is slowing, more than 2 billion people will watch sub OTT services around the world next year. This represents slightly more of a deceleration than we previously anticipated.
authors
Ethan Cramer-Flood
Contributors
- Cosima Balletti-Thomas
- Associate Forecasting Analyst
- Ross Benes
- Senior Analyst
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Vivian Dong
- Associate Forecasting Analyst
- Iwona Drapala
- Senior Forecasting Analyst
- Paul Verna
- Principal Analyst
- Jane Xu
- Associate Forecasting Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]