Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Financial and insurance brands pushed ad spending to new heights in the first half of 2025
Revolut mints £4.7 billion as it dives deeper into global markets
Starling Bank launches a Gemini-powered virtual assistant
Consumers living paycheck to paycheck see a poor financial outlook
New Balance’s expansion showcases retail's embrace of resale
Easter spending to hit record $24.9 billion amid inflationary pressures
Google Lyria 3 Pro adds structure and length, giving brands custom music at scale
AWS develops AI agents to automate sales workflows after mass layoffs
Smarter tools, slower decisions: The hidden cost of AI adoption
Live FAQs: Marketing & Commerce Impacts on the War in Iran
About
Video Users 2022
AVOD and SVOD Spaces Teem With Activity Beneath Steadying User Toplines
Executive Summary
Digital video viewing has become fully mainstream across every demographic. But the kinds of video people watch—and how many services they view them from—will evolve rapidly in the near term.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Who’s watching digital video and where?
- How will the digital video audience change over the next few years?
- What are the most popular digital video formats?
WHAT’S IN THIS REPORT? Our forecast for digital video viewers in the US, including subscription and ad-supported OTT video viewers. Plus, third-party data points on how many streaming services consumers are likely to subscribe to.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
KEY STAT: After years of subscription OTT services dominating the conversation around streaming, more than half of the US population will be watching content on at least one ad-supported video-on-demand (AVOD) service monthly by 2026.
authors
Max Willens
Contributors
- Ross Benes
- Senior Analyst
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Zach Goldner
- Forecasting Analyst
- Paul Verna
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
685 Third Avenue21st FloorNew York, NY 100171-800-405-0844
Sales Inquiries
1-800-405-0844[email protected]