US Time Spent with Connected Devices 2022

A Return to Pre-Pandemic Growth

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About This Report
US consumers will form new patterns of device use as pandemic norms become habits that are here to stay. This includes usage of mobile and other devices returning to pre-pandemic growth levels. Our forecast for time spent with mobile, connected TV, and other devices show businesses where they should invest.
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Executive Summary

As this latest phase of the pandemic begins to take shape, US consumers are returning to pre-2020 patterns of time spent with connected devices. The growth that started with the pandemic is slowing, and TV is making a comeback via the shift to connected TV (CTV). Mobile will account for about a third of the time that adults will spend with media this year.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. What are the growth trends for connected devices among US consumers in 2022?
  2. What political, economic, and social trends shaped our estimates?
  3. How can marketers and strategists use this information to make better decisions?

WHAT’S IN THIS REPORT? This report explores our forecast for time spent with connected devices in the US, including data on mobile, CTV, and other devices, and offers guidance on investing in apps, advertising, and marketing programs.

KEY STAT: On average, US adults will spend 4 hours, 30 minutes (4:30) daily using mobile devices for nonvoice activities in 2022, compared with 3:07 per day watching traditional TV.

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Table of Contents

  1. Executive Summary
  2. Key Points
  3. How Much Time Are Consumers Spending on Devices?
  1. What Trends Are Affecting This Forecast?
  2. What Does This Forecast Mean for Marketers?
  3. Read Next
  1. Sources
  2. Media Gallery

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Read This With Insider Intelligence

authors

Jessica Lis

Contributors

Ethan Cramer-Flood
Senior Forecasting Writer
Zach Goldner
Junior Forecasting Analyst
Oscar Orozco
Director, Forecasting
Yoram Wurmser
Principal Analyst