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US Adults Will Spend Nearly 2 Hours a Day With CTV Devices This Year

Time spent with digital video will surpass time spent with TV

Article by Ann Marie Kerwin  |  Mar 13, 2023
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US Adults Will Spend Nearly 2 Hours a Day With CTV Devices This Year: Time spent with digital video will surpass time spent with TV
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Connected TVs
US

Time with connected TV (CTV) devices will make up one-fifth (21.4%) of adult (18 and older) viewers’ digital time this year.

Daily Average Time Spent With Connected TV Among US Adults, 2019-2024 (hrs:mins)
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US adults will spend an average of 1 hour and 51 minutes (1:51) per day using CTV devices. These devices include Apple TV, Xfinity Flex, Amazon Fire TV, Google Chromecast, Roku, smart TVs, video streamed on connected Blu-ray devices, and video streamed on connected game consoles.

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