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Updates made to YouTube’s creator offerings amid a battle for influencer marketing dollars

Article by Marisa Jones  |  Apr 22, 2025
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Updates made to YouTube’s creator offerings amid a battle for influencer marketing dollars
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Topics
Influencer Marketing
Digital Video
Digital Content
Worldwide

The news: YouTube is launching three updates to its “Inspiration” tab for creators in YouTube Studio while giving users the opportunity to repost TikTok content to YouTube Shorts, per a Creator Insider video.

  • The first update includes “Brainstorm from anywhere” to help creators use past videos and comments to develop prompts and guidance for future videos.
  • “Hooks,” the second Inspiration update, offers AI-powered hook suggestions to help creators craft more compelling video introductions and boost viewer retention rates.
  • The final update is “Quick saves,” which allows creators to save ideas from the idea list in YouTube Studio.

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