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TikTok challenger Neptune ditches algorithm-driven feeds in favor of creator-focused content

The news: Neptune, a short-form video platform, is set to launch on the iOS App Store next week and already has more than 400,000 users on its waitlist. It’s promising creators the option to hide likes and follower counts to sidestep algorithmic pressure, per TechCrunch.

With TikTok’s US future up in the air after another sale-deadline extension, the latest player in the social media landscape is scrambling to differentiate itself and attract creators and users.

A platform prioritizing community and authentic connections over virality could create a more supportive space for creators, but can it attract users?

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