The news: Platforms are working overtime to court creators who favor writing.

• Threads is rolling out the ability to attach blog-style posts of up to 10,000 characters, giving users a way to bypass its previous 500-character limit without resorting to screenshots.
• Patreon is preparing a long-awaited overhaul of its newsletter tools, adding customization, analytics, and incentives for high-profile Substack writers to switch over.
• Meanwhile, Substack is doubling down on discovery and community features—co-livestreaming, referrals, and algorithmic feeds—that are helping creators accelerate subscriber growth.

Why it matters: Interest in influencer marketing is growing, and consumers have demonstrated an appetite for following specific personalities. If a platform can become a home base for high-profile creators, they stand to win consumer attention.

• Threads’ expansion blurs the line between social updates and long-form content, giving creators more ways to distribute writing without leaving the app.
• Patreon is plugging its biggest weakness to hold onto writers, while Substack is positioning itself as both a publishing tool and a social hub.
• Platforms are competing for exclusivity with financial offers and new features, echoing how streaming services bid for talent.