The news: Threads expanded ads to all eligible advertisers globally after launching an initial test in January as the platform focuses on generating revenues, per a company update. The expansion also includes access to Meta’s inventory filter, which allows advertisers to control the sensitivity level of the content ads are displayed near.
New ad placements in Threads feed will be on default for campaigns using Advantage+ or Manual Placements. Advertisers can opt out of Threads feed through Manual Placements.