The news: Reddit published a report Thursday highlighting its increasing relevance for advertisers as social media users gain trust in the platform for purchase decisions.
Some of the key findings:
- Reddit routinely delivers promising ad results. Adding Reddit to ad campaigns leads to $6.94 higher incremental ROAS across channels.
- Reddit ads improve effectiveness across channels, leading to 11.4% higher ROAS when added to social campaigns; 13.7% higher ROAS when added to paid search; 5% higher ROAS when added to online video; and 6.2% higher ROAS when added to TV.
- The platform is increasingly seen as a trustworthy source for purchase decisions. Eighty-eight percent of social media users use Reddit for purchase decisions, while 76% feel Reddit posts are more trustworthy than other social platforms.
- 71% of social media users who find products on other platforms go to Reddit for additional information.
Zooming out: The findings align with an ongoing shift toward Reddit among both consumers and advertisers.