Key stat: Nearly a quarter of physicians (23%) say patients ask them for guidance on using wearable data to manage their health at least once a week, according to a March survey from the American Medical Association.

Beyond the chart:

• Demand is arriving faster than the plumbing to handle it. More than three-quarters of US physicians, 77%, are considering using patients' wearable data in clinical workflows, but just 6% have integrated it, according to the AMA, which found the biggest barrier is the time required to review and discuss the data.
• Meanwhile, doctors are not convinced the data is worth acting on. Consumer devices often flag minor fluctuations that mean nothing without a broader trend, multiple medical experts told STAT, and 44% of US physicians say regulatory approval either is essential to or strongly influences their trust in a device's accuracy, per the AMA.

Use this chart: Drop this in a roadmap review to argue your gap is interpretation, not data capture. Show it to partnership teams weighing clinical tie-ups. Use the weekly frequency to make the case that wearable data has entered the exam room whether anyone planned for it or not.

Related EMARKETER reports:

• AI Is Changing Health Wearables: Will It Drive Consumer Adoption? (EMARKETER subscription required)
• The Health and Wellness Market 2026 (EMARKETER subscription required)

Methodology: Data is from the July 2026 American Medical Association (AMA) Center for Digital Health & AI "AMA Multi-Country Study on Consumer Wearable Data in Clinical Practice." 2,222 physicians in North America and Europe were surveyed online during January-March 2026. Respondents represented a broad range of specialties, career stages, and practice settings in the Canada (n=300), France (n=301), Germany (n=300), Spain (n=301), the UK (n=300), and US (n=720), with approximately 60% primary care and 40% in mixed specialties, including cardiology, endocrinology, neurology, and pulmonology.