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Are you still unprepared for the challenges that lie ahead when it comes to using first-party data to find new customers and drive growth?

In fact, nearly half of marketing leaders say they are not adequately leveraging first-party data sources in their marketing decision-making, according to a recent Forrester study commissioned by Eyeota.

So, what can marketers do as third-party cookie deprecation quickly approaches?

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Eyeota's Kristina Prokop, co-founder and CEO. She discussed how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.

Watch this webinar and learn:

• Why you need to harness the powerful offline data you already have—in a privacy-compliant way
• How to turn first-party data into audience cohorts to help find new customers
• The benefit to future-proofing your data strategies against shifting privacy rules and regulations

Presenter

Kristina Prokop is co-founder and CEO at Eyeota. For more than 20 years, Kristina has been on the forefront of digital marketing and online advertising, bringing new advertising technologies and business models to market. Kristina has previously held positions at Adify, Mirago, and eBay.

Moderator

Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer. Nancy has been at eMarketer for over 13 years and oversees the media business, developing programs for leading advertisers. Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.