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EMARKETER

Netflix’s ad-supported tier reaches 70 million monthly users globally

Article by Jeremy Goldman  |  Nov 12, 2024
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Netflix’s ad-supported tier reaches 70 million monthly users globally
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Topics
Connected TVs
Digital Video Ad Spending
Video-on-Demand (VOD)
United States
Worldwide

The news: Netflix’s ad-supported tier has seen a meteoric rise, reaching 70 million global monthly active users. This is a significant jump from 40 million in May and 22 million just two years ago when the plan first launched.

Over 50% of new Netflix signups in eligible countries are opting for the ad-supported offering, helping the streaming giant accelerate its advertising revenue goals.

Netflix also continues to expand advertising and live programming:

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