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EMARKETER

Netflix inks landmark deal with French broadcaster, asserting its market power

Article by Daniel Konstantinovic  |  Jun 18, 2025
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Netflix inks landmark deal with French broadcaster, asserting its market power
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The news: Netflix will offer linear TV content from French broadcaster TF1 including scripted shows and live sports in France beginning next summer, the two companies announced at Cannes Lions 2025. TF1 will distribute content and live broadcasts on Netflix’s platform, opening the door for future deals with other broadcasters.

TF1 reaches 58 million monthly viewers, per the announcement. While Netflix and other streamers frequently license content from broadcasters and other producers, the partnership goes even further, effectively allowing viewers to watch TF1’s output without leaving Netflix.

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