Netflix dominates in consumer attention however you slice the data. The US leader in streaming has so many viewers that time spent on the platform will average out to an impressive 35 minutes per day across the entire adult population in 2024. Its active audience is also more dedicated than any other OTT platform’s (1:04 per day this year). Netflix boasts the highest time spent figure among users by any media company in the US, eclipsing even TikTok and YouTube (51 minutes each).

We have projected Max and Peacock for the first time, and they are both on an upward trajectory. Warner Bros. Discovery’s Max (formerly HBO Max) and Comcast’s Peacock are younger than the four platforms that lead them in the chart above. However, both are set for healthy time spent growth among the population this year. Peacock will lead all platforms (47.0% growth), thanks mainly to the 2024 Summer Olympics and other live sports offerings. Max will take second place, growing its time spent among the population by 12.0% this year.

Read the full report, US Time Spent With Media H2 2024 Update.