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US B2B advertisers are poised to spend more on mobile than nonmobile

Article by Sara Lebow  |  Aug 3, 2021
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US B2B advertisers are poised to spend more on mobile than nonmobile
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Topics
Digital Ad Spending
B2B Marketing
Mobile Ad Spending
United States

For more insights and key statistics on the biggest trends in today's most disruptive industries, subscribe to our Chart of the Day newsletter.

In the US B2B digital ad market, mobile will overtake nonmobile in spending share by the end of 2023 and generate $7.43 billion in ad outlays. This comes after mobile’s slight loss of share last year, when B2Bs focused on nonmobile ads to target audiences working from home and spent $5.16 billion on those placements.

US B2B Mobile vs. Nonmobile Ad Spending Share, 2016-2023 (% of B2B digital ad spending)
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