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Max takes on Netflix with its own password-sharing monetization strategy

The news: Max is joining the broader push to monetize password sharing with its new Extra Member Add-On, which lets US subscribers pay $7.99 per month to add a user outside their household.

  • The add-on allows for a separate profile, login credentials, and individual viewing history, though only one stream is allowed at a time.
  • Users can also use Max’s new Profile Transfer tool to migrate existing watch data and settings to the added member’s new account.

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