Total media ad spending in Latin America will post another year of double-digit growth in 2026, fueled by major events and the continued shift to digital. Retail media will capture a growing share of digital budgets, while regulatory developments pose a downside risk for advertisers on social networks.

Key Question: How is an event-heavy 2026 reshaping Latin America’s ad market, and which shifts will outlast the World Cup and elections?

Key Stat: Digital will account for 66.0% of total media ad spending in Latin America by 2030, but its share will vary greatly by country.