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Learn More →Infopack: App Users and Monetization 2026
Trends Shaping the Mobile App Economy
Table of Contents
Media Gallery
About This Report
Mobile apps remain central to consumers’ digital lives, but audience growth and revenue opportunities vary across the market. Meanwhile, genAI adoption and rising in-app spending are reshaping how developers and marketers attract, monetize, and retain users.
Table of Contents
Media Gallery
Forecasts, genAI adoption, ad trends, and benchmarks reveal key shifts in the evolving app economy.
This deck covers:
- Mobile app audience trends
- Evolving mix of advertising, subscriptions, and in-app purchases
- Monetization strategies shaping the app economy
authors
Amy Rotondo
Contributors
- Nikolai Dineros
- Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Ana Sazon
- Data Visualization Editor
- Tracy Tang
- Senior Researcher
- Emman Velasco
- Data Visualization Editor
- Kevin Yu
- Researcher
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