Over the past decade, advertisers have had to adapt to a boom of new marketing technology and the introduction of various new channels and tactics. From a marketer’s perspective, effectively communicating with consumers has never been more challenging. Kerri Sallusti, vice president of strategy at Data Axle, shares insights with eMarketer editorial director at Insider Intelligence Rimma Kats, on generational preferences for marketing communications and channels, as well as how marketers can engage their target audience.

To uncover more insights, download Data Axle’s consumer research report, Generational Shifts in Marketing Preferences.

Kerri Sallusti is an experienced professional and brings over 20 years of agency and client-side experience to her role at Data Axle, where she leads the Data Axle Enterprise team of consultants. Kerri has extensive experience creating, directing, and advancing marketing programs for Fortune 500 clients - spanning multiple industry verticals. Kerri is knowledgeable in creating and strengthening customer relationships, innovating strategic marketing programs, and inspiring customer loyalty.