ArticlesPricing

Products

See All Solutions →
By ProductEMARKETER PRO+Analyst Access Program
By Use CaseDetermine Market SizingDevelop StrategiesAllocate BudgetBenchmark PerformanceWin New BusinessDevelop Go-to-Market StrategyStay InformedThought LeadershipSee All Use Cases →
Advertising & Sponsorship
Boost your brand and generate demand with media programs.
Learn More →

Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More →
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More →

Topics

See All Topics →
Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All →
Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All →
Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All →
GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe
HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All →
TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All →
More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All →

Latest Articles

Explore our Research →

Amazon Prime dominates, but Walmart+ finds foothold among lower-income shoppers

Article |
 Jul 16, 2025

Nonessential spending slumps amid tariff price hikes

Article |
 Jul 15, 2025

JIC’s measurement audit shows a sector diversifying beyond Nielsen

Article |
 Jul 15, 2025

Marketers rush to unify social, CTV strategies

Article |
 Jul 15, 2025

AI summaries in Google’s news feed could undercut publisher traffic—again

Article |
 Jul 15, 2025

Critics of UnitedHealth Group get louder as the health insurer attempts to quiet them

Article |
 Jul 15, 2025

Shopify adds AI agent guardrails to protect its business model

Article |
 Jul 15, 2025

Bank earnings show consumer strength as delinquencies fall, spending rises

Article |
 Jul 15, 2025

Search engines reign, but social has standing in Latin America

Article |
 Jul 14, 2025

Timing, targeting, and transformation: Inside Every Man Jack’s full-funnel strategy

Article |
 Jul 14, 2025
Browse All →

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More →
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More →
Our People
Take a look into our corporate culture and view our open roles.
Join the Team →
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More →
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us →
EMARKETER

Earnings Report: How Is Digital Advertising Spending Performing Halfway Through 2024?

Report by Jeremy Goldman, Daniel Konstantinovic  |  Aug 19, 2024
Download
Report
Executive Summary
Share
Table of Contents
Executive Summary
Search
Social
Connected TV
Retail Media
Media Gallery
About This Report
Social, search, and CTV ad spend trends in Q2: Meta, LinkedIn, Pinterest, Google, and Microsoft show strong performance overall, driven by AI, innovative ad formats, and global expansion—highlighting the increasing importance of digital advertising across various platforms.
Topics
Digital Ad Spending
Social Media Ad Spending
Search Ad Spending
United States
Worldwide
Table of Contents
Executive Summary
Search
Social
Connected TV
Retail Media
Media Gallery

Editor's note: You may have been accidentally directed to our Q2 report; if you are looking for our Q3 report please click here.

Ad-reliant firms turn in mixed results in Q2: Is a slowdown around the corner?

Amid significant market uncertainty, investors and advertisers scrutinized the Q2 earnings reports to gauge whether ad spending was holding steady or declining and to identify the top-performing channels. Despite some signs of a slowdown, some players—Meta in particular—have notably exceeded expectations.

In this report, we’ll contextualize our coverage of select companies’ Q2 digital advertising revenues across three key categories: Search (Google, Microsoft); Social (Meta, LinkedIn, Pinterest, Snap); Connected TV (Netflix, YouTube, Disney, Roku, Prime Video) ; and Retail Media (Amazon, Walmart).

Key question: What do Q2 2024 earnings tell us about the current state of digital advertising?

Digital Advertising Revenues of Select Companies Worldwide, Q1 2022-Q4 2024 (billions)
E-Mail ChartDownload

Here’s what’s in the full report

2files

Exportable files for easy reading, analysis and sharing.

5charts

Reliable data in simple displays for presentations and quick decision making.

Table of Contents

  1. Executive Summary
  2. Search
  1. Social
  2. Connected TV
  1. Retail Media
  2. Media Gallery

Charts in This Report

Digital Advertising Revenues of Select Companies Worldwide, Q1 2022-Q4 2024 (billions)Google and Microsoft Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
Meta, Pinterest, and Snap Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)Netflix, YouTube, and Roku Digital Ad Revenue Growth and Disney Streaming Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
Walmart and Amazon Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)

authors

Jeremy Goldman, Daniel Konstantinovic

Contributors

Karen Jacobs
Emma Noyes
Graphic Designer, Data Visualization
Penelope Lin
Director, Data Visualization
Already have a subscription?Sign In

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry

Become a Client
Unlock Unlimited Insights with PRO+
Schedule a Demo