Banque Nationale Mobile App Spotlight 2021

In-Demand Features that Could Distinguish Its Offering From the Competition

Download
Share
About This Report
In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, considerably increasing competition among financial institutions (FIs), including Banque Nationale. As the battle for new mobile users heats up, FIs’ mobile banking app features will be crucial. This report identifies which key growth opportunities Banque Nationale might focus on to gain and retain customers.
Table of Contents

Executive Summary

The ranks of new smartphone banking users in Canada will slow to a trickle in 2021, forcing financial institutions (FIs) to enhance their offerings on the primary user acquisition battlefront that is their mobile apps. This report highlights the growth areas of Banque Nationale’s mobile banking app that it should strengthen to compete for prospective users.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How do Banque Nationale customers differ from all mobile banking users in Canada?
  2. How do Banque Nationale’s advanced mobile banking capabilities stack up to customer demands?
  3. What are the key features that Banque Nationale should support?

WHAT’S IN THIS REPORT? This report focuses on the Banque Nationale-specific findings from our inaugural Canada Mobile Banking Emerging Features Benchmark Study, which scores the seven largest FIs based on their support of 42 advanced mobile banking emerging features. This report focuses on the top features that Banque Nationale does not yet offer across the six key categories.

KEY STAT: Adding in-demand mobile banking tools would help Banque Nationale better serve and retain its customers. An overwhelming share (77.9%) of its customers say mobile banking is their primary way of accessing their bank account, and 55.9% of its users would switch banks for better online tools.

Please note: The data in this report reflects feature availability as of February 1, 2021, as previously published in the "Canada Mobile Banking Emerging Features Benchmark 2021."

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Methodology at a Glance
  4. Distinguishing Banque Nationale’s Mobile Banking App
  5. No. 1: Security and Control
  1. No. 2: Transfers
  2. No. 3: Account Management
  3. No. 4: Alerts
  4. No. 5: Digital Money Management
  5. No. 6: Customer Service
  1. Methodology
  2. Survey Demographics
  3. Read Next
  4. Sources
  5. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Read This With Insider Intelligence

authors

Michael Tattersall

Contributors

Na Li
Director, Primary Research
David Morris
Principal Analyst
Daniel Van Dyke
VP, Content