Desjardins Mobile App Spotlight 2021

In-Demand Features that Could Distinguish Its Offering From the Competition

Download
Share
About This Report
In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, which will considerably increase competition among financial institutions (FIs), including Desjardins. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial. This report identifies which key growth opportunities Desjardins might focus on to gain and retain customers.
Table of Contents

Executive Summary

After a 12.1% uptick in 2020, the smartphone banking user base in Canada will see growth drop to 4.3% in 2021. Banks there will no longer be able to rely on an influx of users to fuel acquisition, which will intensify competition. Canadian financial institutions (FIs), like Desjardins, will need to focus on adding innovative mobile banking features to stand out.

3 KEY QUESTIONS THIS REPORT WILL ANSWER

  1. How do Desjardins’ customers compare with mobile banking users in Canada?
  2. Do Desjardins’ advanced mobile banking capabilities align with customer demands?
  3. What are the innovative mobile banking features that Desjardins could add to its app?

WHAT’S IN THIS REPORT? This spotlight report focuses on the survey results specific to Desjardins from the Insider Intelligence Canada Mobile Banking Emerging Features Benchmark Study, which ranks the seven largest FIs according to the availability of 42 mobile features in their apps. Here, we provide findings tailored to the in-demand features that Desjardins could benefit from adding to its app.

KEY STAT: Desjardins can spur customer acquisition by supporting the most in-demand mobile banking features. Among adults in Canada who had used mobile banking, 60.8% said they would research a bank’s app prior to opening an account.

Please note: The data in this report reflects feature availability as of February 1, 2021, as previously published in the “Canada Mobile Banking Emerging Features Benchmark 2021.”

Here’s what’s in the full report

3files

Exportable files for easy reading, analysis and sharing.

Table of Contents

  1. Executive Summary
  2. Key Points
  3. Methodology at a Glance
  4. Distinguishing Desjardins’ Mobile Banking App
  5. No. 1: Security and Control
  1. No. 2: Transfers
  2. No. 3: Account Management
  3. No. 4: Alerts
  4. No. 5: Digital Money Management
  5. No. 6: Customer Service
  1. Methodology
  2. Survey Demographics
  3. Read Next
  4. Media Gallery

Access All Charts and Data

Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, included at no extra cost.

Read This With Insider Intelligence

authors

Michael Tattersall

Contributors

Na Li
Director, Primary Research
David Morris
Principal Analyst
Daniel Van Dyke
VP, Content