Asia-Pacific leads global digital video and OTT viewers, but growth is fragmenting. Mobile-first markets still add scale, while mature markets slow and shift to connected TV (CTV), pushing advertisers and platforms to balance reach, engagement, and monetization. This report examines where viewers are growing, which platforms are winning, and how market dynamics differ across China, India, Southeast Asia, and beyond.

Key Question: How do digital video markets in Asia-Pacific, including subscription video-on-demand (SVOD), compare with each other and with the rest of the world?

Key Stat: Asia-Pacific accounts for the vast majority of subscription OTT (sub OTT) viewers worldwide, with nearly 6 out of 10 of them based in the region.

Clients can find the full version of this chart later in the report.