Newsletter sign-up

Does my company subscribe?

Contact Sales:1-800-405-0844

Solutions

See All Solutions →

By Product EMARKETER PRO+EM Advisory AI Visibility Index

By Use Case Determine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership See All Use Cases →

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Resources

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

About

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Join the Team →

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

See all Solutions →

By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

Log in Newsletter Sign Up 1-800-405-0844

Become a Client

Already have a subscription?

Log in to see the full chart

Log in or register for a free account to get full, unrestricted access to this chart

Log in to see the full chart

September 30, 2026

Industry KPIs: Worldwide TikTok Average Retention Rate, by Select Industry, Q3 2025 vs. Q3 2026

Methodology

Dash Social’s data is based on the analysis of posts from national and international companies across major social media platforms—including TikTok (n=917), Instagram (n=2,829), YouTube (n=684), Facebook (n=1,318), Pinterest (n=548), and X (755 companies)—to ensure a comprehensive and representative sample. Only accounts with at least 1,000 followers were considered. Benchmarks were established by calculating the average performance of each brand, providing breakdowns by follower grouping as well as industry. Sample size among platforms, industries, and follower buckets may vary.

Featured In

Exclusive data: TikTok retention improves as practical, experience-driven videos hold attention

Sources

Dash Social (formerly Dash Hudson)

Share

Chart Title

Industry KPIs: Worldwide TikTok Average Retention Rate, by Select Industry, Q3 2025 vs. Q3 2026

Publication Date

September 30, 2026

Sources

Dash Social (formerly Dash Hudson)

Featured In

Exclusive data: TikTok retention improves as practical, experience-driven videos hold attention

Topics

Advertising Performance Metrics Personal Care & Beauty Food & Beverage Retail Categories Travel

Worldwide