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October 2, 2026
Programmatic Direct Will Continue to Dominate CTV Ad Spending
Note
Programmatic digital display ads are digital display ads transacted or fulfilled via automation, including everything from publisher-erected application programming interfaces (APIs) to more standardized real-time bidding (RTB) technology.Methodology
Estimates are based on the analysis of various elements related to the ad spending market, including macro-level economic conditions, historical trends of the advertising market, historical trends of each medium in relation to other media, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Featured In
Digital Video Forecast and Trends Q3 2026Sources
Chart Title
Programmatic Direct Will Continue to Dominate CTV Ad SpendingPublication Date
October 2, 2026