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See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

October 15, 2026

Average Expected Holiday Spend Among US Adults, by Generation, 2024, 2025, & 2026

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Chart Title

Average Expected Holiday Spend Among US Adults, by Generation, 2024, 2025, & 2026

Publication Date

October 15, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Holiday & Seasonal Shopping Consumer Behavior Generation Z Millennials Baby Boomers Generation X United States

Average Expected Holiday Spend Among US Adults, by Generation, 2024, 2025, & 2026 | EMARKETER