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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

April 1, 2026

CTV Will Continue to Exceed Primetime Linear TV in Upfront Ad Spending in 2027

Featured In

NBCU’s upfront AI play tests automation on major video commitments

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Chart Title

CTV Will Continue to Exceed Primetime Linear TV in Upfront Ad Spending in 2027

Publication Date

April 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

NBCU’s upfront AI play tests automation on major video commitments

Topics

TV Ad Spending TV Connected TVs United States