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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

July 1, 2026

YouTube’s Penetration Rate Is at Least 70% Across Cohorts, Far Ahead of Other Video-Centric Social Platforms

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Chart Title

YouTube’s Penetration Rate Is at Least 70% Across Cohorts, Far Ahead of Other Video-Centric Social Platforms

Publication Date

July 1, 2026

Sources

Source information is only available to PRO subscribers.

Topics

Ethnicity & Race Social Media Users Digital Video Hispanic Asian Black United States