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By ProductEMARKETER PRO+EM Advisory AI Visibility Index

By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

Advertising & Sponsorship

Boost your brand and generate demand with media programs.

Learning Center

Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

August 1, 2026

Retail Will Provide Over One-Quarter of Total Ad Spending in 2026, Well Ahead of All Other Industries

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US Ad Spend by Industry 2026

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Chart Title

Retail Will Provide Over One-Quarter of Total Ad Spending in 2026, Well Ahead of All Other Industries

Publication Date

August 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

US Ad Spend by Industry 2026

Topics

Total Media Ad Spending Retail Categories Automotive Consumer Electronics Groceries & Consumer Products (CPG)Travel Financial Services Media & Entertainment Telecom Health Technology

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Retail Will Provide Over One-Quarter of Total Ad Spending in 2026, Well Ahead of All Other Industries | EMARKETER