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September 10, 2026
Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely Moved
Methodology
Data is from the September 2026 CivicScience report titled "The Resurrection of Brand Loyalty: How Younger Consumers, Social Influence, and a Search for Emotional Connection Are Reshaping Brand Commitment and Marketing Strategy." 1,268,843 total US adults ages 18 and older, or subsets of this group, were surveyed during 2020 and 2025. Data was collected across CivicScience's network of online publisher partners and covered brand loyalty, consumer sentiment, demographics, media influence, and purchasing behavior. Results were weighted to US Census figures for adults ages 18 and older.Sources
Chart Title
Adults Under 35 Showed the Biggest Loyalty Gains From 2020 to 2025, While Older Groups Barely MovedPublication Date
September 10, 2026