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August 1, 2026
There's an Untapped Opportunity at the Intersection of Retail Media and Social
Note
Examples of websites or apps primarily engaged in retail ecommerce include Amazon, Walmart, and eBay; examples of retail media networks include Amazon's DSP and Etsy's Offsite Ads. Social networks are sites where the primary activities involve creating a profile and interacting with a network of ... contacts by sharing updates, comments, photos, or other content. These ads are attributed to retail media ad spending because they are sold by or through a retailer’s media network, rather than directly by the social networking platform. Retail media social network ads include ad formats such as feed ads, video ads, and other display formats appearing within social environments. These ads appear on desktop and laptop computers, mobile phones, tablets, and other internet-connected devices. Social networks are sites where the primary activities involve creating a profile and interacting with a network of contacts by sharing updates, comments, photos, or other content.Methodology
Estimates are based on the analysis of macro-level economic conditions, historical advertising market trends, reported revenues of major ad publishers, estimates from other research firms, data from benchmark sources, consumer media consumption trends, consumer device usage trends, and EMARKETER interviews with executives at ad agencies, brands, media publishers, and other industry leaders.Sources
Chart Title
There's an Untapped Opportunity at the Intersection of Retail Media and SocialPublication Date
August 1, 2026