Advertiser adoption of retail media networks’ social offerings remains limited. To win those budgets, RMNs need to prove that their data and measurement offerings deliver enough value to offset added cost and complexity.

Key Question: How big is the opportunity for retail media to become a conduit for advertising on social media platforms?

Key Stat: In 2026, ad spending on social media that flows through retail media networks (RMNs) will amount to just $1.30 billion, a small fraction of the overall spend going to either channel.