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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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August 5, 2026

More Streamers Are Churning Through Subscriptions Three or More Times

Methodology

Data is from an August 2026 CivicScience analysis as cited in company blog. 8,378 responses from US video streaming service subscribers ages 18+ were obtained from online surveys conducted during April 12, 2023-August 5, 2026. Data is weighted according to the US census.

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Streaming churn is testing marketers’ media plans

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Chart Title

More Streamers Are Churning Through Subscriptions Three or More Times

Publication Date

August 5, 2026

Sources

Featured In

Streaming churn is testing marketers’ media plans

Topics

Video-on-Demand (VOD)Digital Video Consumer Behavior United States

More Streamers Are Churning Through Subscriptions Three or More Times | EMARKETER