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May 1, 2026

Adults Under 25 Generally Spend More Time on Major Social/Video Apps Than Users Overall

Adults Under 25 Generally Spend More Time on Major Social/Video Apps Than Users Overall

Note

Time spent with each medium includes multitasking; for example, 1 hour of multitasking on a mobile phone while watching TV is counted as 1 hour for mobile phone and 1 hour for TV. Figures are rounded to the nearest minute. Estimates of average time spent with media are based on the number of users ... of each medium.

Methodology

Estimates are based on the analysis of estimates from other research firms, consumer media consumption trends, device adoption trends, company reports, primary research, and interviews.