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By Use CaseDetermine Market Sizing Develop Strategies Allocate Budget Benchmark Performance Win New Business Develop Go-to-Market Strategy Stay Informed Thought Leadership

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Boost your brand and generate demand with media programs.

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Browse recent toolkits and resources curated by the EMARKETER team.

Register for an upcoming webinar and track which industry events our analysts attend.

Listen to our podcast, Behind the Numbers for the latest news and insights.

Learn more about our mission and how EMARKETER came to be.

Key decision-makers share why they find EMARKETER so critical.

Take a look into our corporate culture and view our open roles.

Our Methodology

Rigorous proprietary data vetting strips biases and produces superior insights.

See our latest press releases, news articles or download our press kit.

Speak to a member of our team to learn more about EMARKETER.

Explore plans and subscriptions.

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Access All Charts and Data

Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

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Transparently sourced data in visual form, perfect for legitimizing your strategic ideas and thought leadership via internal and external presentations.

June 1, 2026

US Digital Buyers Who Have Purchased Pet Products Digitally in the Past Month, by Demographic, May 2026, (% of respondents in each group)

Featured In

Gen X and older millennials are driving pet ecommerce

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Chart Title

US Digital Buyers Who Have Purchased Pet Products Digitally in the Past Month, by Demographic, May 2026, (% of respondents in each group)

Publication Date

June 1, 2026

Sources

Source information is only available to PRO subscribers.

Featured In

Gen X and older millennials are driving pet ecommerce

Topics

Digital Shoppers & Buyers Groceries & Consumer Products (CPG)Males Females Adults Generation X Generation Z Millennials Baby Boomers United States

US Digital Buyers Who Have Purchased Pet Products Digitally in the Past Month, by Demographic, May 2026, (% of respondents in each group) | EMARKETER